HEALTH / ECOMMERCE
Pharmacy Price Hound
SEO Consultant | Sep 2025 to Dec 2025 (3 months)
Pharmacy Price Hound is a UK pharmacy price comparison site. When I came in at the start of September 2025, the site was generating around 32 clicks per week from organic search, with an average position of 66. It had no meaningful structure, no E-E-A-T signals, and no schema. MUVERA had been live for three months and the site was completely unprepared for it.
The situation
Three problems compounded each other. The content structure gave Google no clear hierarchy to follow. Individual pages addressed single narrow queries rather than the full range of questions someone has when comparing pharmacy prices. And for a health sector site, E-E-A-T signals are not optional. Google’s quality rater guidelines treat health and medical content as YMYL (Your Money or Your Life), which means trust signals, author credentials, and source citations carry direct ranking weight.
The schema position compounded everything. Without structured data, Google had to infer the content type, subject matter, and relationships between pages. For a price comparison site operating in a medically sensitive category, that inference was working against the site rather than for it.
What I did
Full content restructure
Every blog post and every page was restructured. Heading hierarchies were rebuilt to reflect genuine topic relationships rather than keyword-led structures. Blog content was reorganised so each post addressed the complete range of questions a reader has at that point, rather than a single narrow keyword. This directly addressed the MUVERA requirement for multi-intent content coverage.
E-E-A-T signals built throughout
For a YMYL health site, E-E-A-T is non-negotiable. Author credentials were made explicit and consistent across the site. Medical and pharmaceutical claims were supported with cited sources. Trust signals were structured to be visible and verifiable. This is the kind of work that takes time to have effect because Google needs to recrawl and reassess, but it is foundational for any health site trying to rank competitively.
Schema added throughout
Schema markup was implemented across the site. FAQPage schema on content pages, Article schema on blog posts, and appropriate structured data on comparison pages. This gave Google the explicit signals it needed rather than requiring it to infer content type and relationships from the HTML alone. For a health sector site, schema is particularly valuable because it allows Google to quickly verify that the content matches the structured signals.
Results
Aug: 98 to Nov: 2,183
66.63 avg to 6.74 avg
11,422 to 109,427 monthly
Sep to Dec 2025
The data from Google Search Console shows the trajectory clearly. In the final week of August 2025, the site generated 32 clicks at an average position of 66. By the week of 24 November, it was generating 628 clicks at an average position of 8.11. Monthly clicks went from 98 in August to 2,183 in November, a 22x increase in three months. Impressions grew from 11,422 to 109,427 over the same period.
The September dip visible in the weekly data is characteristic of major structural work. When pages are restructured and Google recrawls, impressions can fall temporarily as the index updates. This is expected and not a sign of a problem. The October recovery, once Google had processed the restructured content, was sharp.
Key takeaway
Pharmacy Price Hound is a good example of what happens when three problems are fixed simultaneously rather than sequentially. Structure, E-E-A-T, and schema each matter independently. But for a health sector site post-MUVERA, the combination of all three being absent was particularly damaging. Google needs structure to understand multi-intent queries, E-E-A-T signals to trust the source, and schema to confirm what it is reading. When all three were in place, the response was swift.
The 60-position average improvement is also worth noting. Moving from position 66 to position 6 is not incremental. It represents a fundamental reassessment by Google of what the site is and whether it should be shown. That kind of movement in three months comes from structural work, not content volume.
If your health or medical site is struggling to rank despite good content, the issue is usually one of structure, E-E-A-T, or schema. Often all three. Get in touch and I can tell you exactly where the gaps are.
More on how I work with this sector: SEO for pharmaceutical companies