SEO Consultant | James Burfield
Senior SEO Consultant.
No Agency.
Just Results.
I’m a senior SEO consultant based in Bath, working with businesses across Bath, Bristol, and the UK. I’ve spent 25 years working with leading brands across Legal, Pharma, Travel, SaaS, Sports, Publishing, and Betting. Now I bring that experience directly to your team. No agency overhead. Just results. From optimising for LLM responses and AI Overviews to building content that earns citations in ChatGPT, Claude, and Perplexity. This is where SEO is going, and I can help you get there first.
TESTIMONIALS
THE NEW WORLD
You are paying an agency for a 2-year SEO exec.
Here is what you actually get with me.
- A 2-year SEO exec doing the actual work
- A shiny office and 5 account managers with no SEO depth
- An account director trying to upsell you
- 25 Google Slides, 8 spreadsheets, an afternoon of your time
- 25 years of layered SEO, tech, content, findability
- 500+ sites built across Shopify, WordPress, Vercel, Supabase
- A live dashboard, what is done, what is next, where you are going
- AI + me, replacing a 10-person team at a fifth of the cost
Welcome to the new world.
BUILT, NOT BORROWED
I do not talk about AI.
I build with it.
Six tools and platforms I have built and run. The same systems I use to deliver work for clients.
What I Do
RESULTS FROM RECENT WORK
All data from Google Search Console. View all case studies
Senior SEO Consultant. Bath and Bristol.
I don’t spread myself thin across every SEO tactic. I focus on three areas where I make the biggest difference for businesses in Bath, Bristol, and beyond. And I go deep on all of them.
SEO Strategy & Direction
For in-house teams and scale-ups across Bath, Bristol, and the UK that need a senior specialist to own the roadmap, not just execute tasks. I sit alongside your team, set the direction, and make sure everyone is pulling the right way.
Technical SEO
Deep audits, crawl analysis, site architecture, Core Web Vitals, structured data. The work most agencies skim over or hand to juniors. This is where 25 years of hands-on experience earns its keep.
GEO & AI Search
Preparing your site to appear in AI Overviews, LLM responses, and voice search. This is the sharpest differentiator for scale-ups and enterprise brands right now. Almost no one is doing it well. I am.
How I Work
90-day sprints. No open-ended retainers.
Most SEO retainers are vague by design. A monthly fee, a report you half-read, and no clear sense of what changed or why. I work differently. Every engagement starts with a strategy. From there, I deliver in focused 90-day sprints with businesses in Bath, Bristol, and across the UK. Each sprint has a defined objective, a clear output, and measurable results. No padding. No hand-waving. And each one compounds on the last, building rankings and visibility that last.
Month 1
Research & Audit
Deep technical audit, competitor analysis, keyword research, and a clear strategy document. You know exactly what is broken, what the opportunity is, and what I am going to do about it.
Month 2
Implementation
On-site changes, technical fixes, content updates, and structural improvements. Everything that needs to happen to turn the strategy into tangible search gains. Fast decisions, direct execution.
Month 3
Authority and Compounding
Targeted link building, E-E-A-T strengthening, and GEO optimisation. Building the authority signals that make everything else compound over time.
WORK WITH ME
Two ways to get started.
FREE CONSULTATION
30 minutes. No pitch. No obligation.
Tell me about your site and I will tell you exactly where the opportunity is. A straight conversation with someone who has seen it all before.
Book a CallWEBSITE AUDIT
The clearest picture of where your SEO stands.
A full technical and content audit with a prioritised action plan. Everything that is holding your site back, ranked by impact, with clear recommendations your team can act on.
Commission an AuditWHY AN SEO CONSULTANT
Bath and Bristol businesses deserve better than agency SEO.
Most businesses in Bath and Bristol have tried SEO at some point. An agency pitch, a retainer, a few months of reports, and not much to show for it. The problem is rarely the strategy. It is who is delivering it.
When you hire an SEO agency, your account is managed. When you hire me, your SEO is done. There is a significant difference. I have 25 years of hands-on experience across some of the most competitive sectors in the UK. I know what works, I know what does not, and I am not going to spend six months finding out.
For businesses in Bath, Bristol, and the surrounding area, local visibility matters. Whether you are a law firm in Bath city centre, a SaaS business in Bristol, or a national brand looking for a senior consultant without the agency overhead, the approach is the same. Direct expertise, clear results, no hand-offs.
SEO in 2026 looks nothing like it did three years ago. Businesses across Bath and Bristol are asking the same question right now: if people are using ChatGPT, Perplexity, and Google’s AI Overviews instead of clicking search results, how do I stay visible? The answer is not to panic. It is to work with someone who understands both the old rules and the new ones. I have spent the last two years building expertise in GEO and LLM optimisation specifically because this is where the search landscape is heading. Most consultants are still catching up. I am not.
Every engagement is backed by the right tools. Ahrefs for competitor and keyword intelligence. Google Search Console for real performance data. AI tools including Claude to surface insights and move faster than a team twice the size. Experience matters. But experience plus the right toolkit is what actually moves the needle.
FAQ
Common questions about hiring an SEO consultant.
Ready to talk strategy?
I take on a limited number of clients at any one time. If you want to know whether I’m the right fit, let’s have a conversation.