MY WORK
Results, not reports.
A selection of client engagements and the measurable outcomes they produced. Every number here is from Google Search Console or verified analytics.
Cruise Nation
Brought in to rebuild organic performance after a weak foundation from the previous agency. Re-architected the deals ecosystem, fixed internal linking at scale, and drove early non-brand growth across the range.
AS3 Performance
Rankings dropped 25% following the June 2025 Core Update. Diagnosed as a structural issue with single-intent pages, rebuilt the architecture for multi-intent coverage. Rankings recovered within 2 weeks and exceeded pre-update levels by September.
Pharmacy Price Hound
No structure, no E-E-A-T, no schema. Rebuilt everything across a YMYL health site. Monthly clicks went from 98 to 2,183 in three months.
Other clients
A selection of organisations I have worked with directly over 25 years. Full details available on request.
FREE CONSULTATION
30 minutes. No pitch. No obligation.
Tell me about your site and I will tell you exactly where the opportunity is.
Book a CallWEBSITE AUDIT
The clearest picture of where your SEO stands.
A full technical and content audit with a prioritised action plan.
Commission an AuditReTreasure is the most recent, a single-stock preloved fashion store built on Shopify and launched in August 2026. It was indexed the day after the sitemap went in and was ranking on page one for its own name inside two weeks. Read the case study.
Population Statistics is a 25 year old domain I bought because Wikipedia had never stopped citing it, 8,804 times and counting. Rebuilding the reference work it used to publish meant recovering the data from a single 2005 archive capture, and then working out why a parked-era subdomain was taking 13,771 of the site’s 14,100 crawl requests. Read the case study.
Client work is only half of it. I also run live experiments on my own sites, and the data from those is published in the lab.
What clients say
“James brings 25 years of SEO expertise to every brief and it shows. The work we did together through Marcom was focused and specific, but the quality of his thinking, his understanding of how SEO connects to broader commercial outcomes, and his delivery discipline were immediately apparent. He’s someone who operates at a strategic level in a discipline where a lot of people stay tactical. I’d recommend him to any business or agency looking for serious SEO leadership.”
“Working with James was eye-opening. Looking at the sprint methodology as well as preparing for AI tools and the implications on visibility. James is very experienced, and the experience shows in the recommendations, as well as listening to the challenges we faced, in addition to the reporting tools set up to support the tracking of business KPIs. James is a clear communicator working in collaboration so both client and vendor get the most out of conversations and create great work together.”
“I hired James to help rebuild our SEO presence after it was damaged by an agency. Just three months after he started working with us, the improvements were phenomenal. They’ve only continued to grow, and we’re now in a much stronger position year on year. James brings years of knowledge, creativity and passion to SEO. I can’t recommend him highly enough.”
“James @SEOBurf is one of the most skilled SEO professionals I know. I had the pleasure of working closely with him on the Cruise Nation project, where his strategy helped deliver a 78% increase in organic traffic alongside significant growth in AI visibility. For Cruise Nation, James led every key layer of the SEO strategy, from intent mapping and information architecture to content structuring, on-page optimization, and AI visibility optimization. His ability to connect all of these elements into a cohesive strategy is what drives exceptional results. If you’re looking for someone who truly understands modern SEO and AI search, James is your go-to person.”
“Having worked with James for the past 8 months I can see why you need to work with him. He is excellent at what he does, enthused beyond belief and creative in his ideas. He keeps me updated on what we need to do when, providing that strategic view which has been invaluable. He also creates tools that take away the heavy lifting allowing us to focus on what we need to. Thanks James!”
“As an agency we’ve worked with a lot of SEO people over the years. SEOburf, and James specifically, is genuinely a cut above. We’ve had loads of conversations with James across different projects and briefs, and he’s always been brilliant. He knows his stuff inside out, and more importantly, he keeps pace with how fast SEO actually moves. Whenever we need a reliable take on what’s current and what actually matters, James is the first person we call. The support we’ve had has been consistent and well-considered throughout. If you’re looking for an SEO partner you can actually trust, we’d point you straight to SEOburf.”