SEO STRATEGY AND DIRECTION
Senior SEO leadership. Without the hire.
Most in-house teams know SEO matters. What they lack is someone senior enough to own the strategy, set the priorities, and make sure everyone is pulling the right way. That is what I do.
The problem with most SEO retainers
When you hire an agency, you get an account manager. They coordinate. They report. They manage the relationship. But the actual thinking — the strategic decisions about where to focus, what to fix first, and what to ignore — often sits with a junior who has never run a serious SEO programme before.
I work differently. I sit directly with your in-house team, your marketing director, or your leadership, and I build a strategy that is tied to business outcomes. Not vanity metrics. Not traffic for its own sake. Rankings and visibility that move commercial needles.
With 25 years of hands-on experience across Legal, Pharma, Travel, SaaS, Sports, Publishing, and Betting, I have seen what works in the most competitive verticals in UK SEO. I bring that to your roadmap from day one.
WHO THIS IS FOR
Right for you if…
In-house marketing teams
You have the resource to execute but need senior strategic direction. Someone who can set the roadmap and make sure yI is working on the right things.
Scale-ups growing fast
SEO has been opportunistic so far. You need a proper strategy that scales with your growth and maps to revenue, not just traffic.
Enterprise brands
Complex organisations with multiple stakeholders, competing priorities, and large sites. You need a consultant who can navigate that environment and still get things done.
HOW I WORK
What working with me looks like.
Audit and baseline
Understanding where you are now. Technical health, content coverage, authority, and competitive position before we set any direction.
Opportunity mapping
Identifying where the real commercial opportunity sits and how to prioritise it against effort, competition, and your existing resource.
Roadmap and sprint planning
A clear 90-day action plan with defined objectives and milestones. Scope yI can actually deliver, not a wish list.
Ongoing direction and review
Working directly alongside yI to keep execution aligned with strategy and adapt as results come in.
25yrs
Hands-on SEO experience
100%
Senior-level delivery
0
Juniors or account managers
Direct
Access to me, always
WHAT IS INCLUDED
Everything delivered directly by me.
SEO Audit and Baseline
A full picture of where you stand technically, structurally, and in terms of content and authority before we set direction.
Keyword and Opportunity Mapping
Identifying where the real commercial opportunity sits and how to prioritise it against effort and competition.
90-Day Sprint Roadmap
A clear, prioritised action plan with defined objectives, outputs, and milestones. No vague retainer scope.
In-house Team Direction
Working directly alongside yI to set priorities, review outputs, and keep execution aligned with strategy.
Competitor Analysis
Understanding what your competitors are doing well, where they are weak, and where the fastest wins sit.
Reporting and Review
Clear progress reporting against agreed objectives. No vanity dashboards, just the numbers that matter.
COMMON QUESTIONS
From the Blog
Questions I get asked.
It starts with a full audit to understand where you are, followed by an opportunity mapping session to agree priorities. From there I build a 90-day roadmap and work directly with yI to execute it. Engagements are typically ongoing with a monthly review cadence, but the structure flexes depending on yI size and pace.
With an agency you get a team — but the senior person you met in the pitch is rarely the one doing the work. With me, the strategy is built by me and executed with me. There are no hand-offs to juniors, no account managers in the middle, and no overhead inflating your costs. You get 25 years of experience applied directly to your site.
Yes, and this is actually the model I prefer. I work best when there is an internal team to direct and support. I provide the strategic thinking, the prioritisation, and the senior oversight. YI handles execution. It is more efficient, builds internal capability, and gets results faster than outsourcing everything.
Both. Strategy engagements typically run on a monthly retainer because SEO is an ongoing discipline and consistent direction compounds over time. For specific deliverables like audits or roadmaps, a project basis works well. I do not tie clients into long contracts — if the work is delivering value you will want to continue, and if it is not, you should not have to.
FREE CONSULTATION
30 minutes. No pitch. No obligation.
Tell me about your site and I will tell you exactly where the opportunity is.
Book a CallWEBSITE AUDIT
The clearest picture of where your SEO stands.
A full technical and content audit with a prioritised action plan.
Commission an Audit