SEO Services

SEOBurf is a one-person SEO consultancy based in Bath, Somerset. Every piece of work is carried out directly by James Burfield, 25 years of SEO experience applied to your specific situation, without the overhead of an agency or the risk of your project being handed to a junior member of staff.

The service model is based on fixed-scope sprints rather than open-ended monthly retainers. That means a defined scope of work, a clear timeframe, and measurable outcomes, not a rolling commitment that continues indefinitely regardless of results.

SEO Services Available

The following services are available as standalone sprints or combined into a broader SEO programme, depending on what your site needs most.

Technical SEO

A full technical audit covering crawlability, indexation, site structure, Core Web Vitals, redirect chains, broken links, duplicate content, and schema markup. Most sites have more technical issues than their owners realise, and fixing them is typically the fastest way to unlock organic growth that is already there.

Ecommerce SEO

SEO for online stores, focused on product page optimisation, category page structure, faceted navigation, and the technical foundations that determine whether Google can crawl and index your inventory efficiently. Covers both Shopify and WooCommerce/WordPress stores.

SEO Strategy and Direction

Keyword research, competitive analysis, content gap identification, and a prioritised roadmap. Designed for businesses that want to understand exactly where to invest their SEO effort and in what order, rather than working reactively or without a clear plan.

GEO and AI Search Optimisation

Optimising for generative AI search, ChatGPT, Perplexity, Google AI Overviews and similar systems that are increasingly becoming the first point of contact between searchers and content. This covers entity clarity, E-E-A-T signals, structured data, and the content characteristics that make AI systems more likely to cite your site.

Local SEO

Google Business Profile optimisation, local citation building, NAP consistency, review strategy, and dedicated location landing pages with structured data. For businesses that need to appear in local search results and Google Maps, whether for a single location or multiple sites.

WordPress SEO

WordPress-specific technical SEO, plugin configuration, site speed optimisation, and content structure work. WordPress powers a significant proportion of UK business websites and has specific SEO considerations that differ from other platforms.

Shopify SEO

Shopify has platform-specific SEO constraints, URL structure, duplicate content patterns, collection page indexation, and theme-level technical issues that affect crawlability and performance. This service addresses those specific challenges alongside standard ecommerce SEO work.

How Engagements Work

All work is delivered on a sprint model. A sprint has a defined start date, a fixed scope of work, and a clear end point. You know what you are getting, how long it will take, and what it will cost before work begins. There is no open-ended retainer and no obligation to continue beyond the agreed scope.

Most engagements start with a technical audit to establish a baseline and identify the highest-priority issues. From there, execution sprints address those issues in priority order, technical fixes first, then content and authority building.

Who This Is For

SEOBurf works with small and medium businesses across the UK and internationally. The typical client either has an existing website that is not performing as well as it should organically, or is launching a new site and wants to get technical foundations right from the start.

Clients in Bath, Bristol and Somerset make up a significant proportion of the work, but the majority of engagements are delivered entirely remotely for clients across the UK, and increasingly for US-based businesses looking for senior UK SEO expertise at competitive rates.