Every local business I audit has citations in some state of disarray. Wrong phone number on Yell. Old address on Bing Places. A Bark profile with a different business name. Each inconsistency is a small signal to Google that something is off, and when there are enough of them, they suppress local rankings in ways … Read more
Most local businesses that come to me think they have a visibility problem. In almost every case, they have a fundamentals problem. The good news: fix the fundamentals and the visibility follows. These are the ten factors I look at first, in order of the impact I’ve seen them have on real businesses.
The first thing I check when a local business comes to me struggling to be found is their Google Business Profile. In most cases, either it has not been verified, the category is wrong, or they have not touched it since they set it up three years ago. All three are fixable in an afternoon. … Read more