Most of the sites I audit that are struggling to rank have decent content. The problem is usually that Google doesn’t trust the source. E-E-A-T is Google’s framework for assessing whether it should. Get it wrong and it doesn’t matter how well-written your pages are. E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It comes … Read more
Core Web Vitals became a confirmed Google ranking signal in 2021. Three years later, the majority of sites I audit are still failing at least one of the three metrics, and in most cases, the same metric: LCP. Largest Contentful Paint measures how quickly the largest visible element loads, and on most WordPress sites, that … Read more
Crawl errors are one of those technical issues that look minor in a report but compound over time. A 404 that nobody redirected. A redirect chain that was never cleaned up after a migration. A page that got a noindex tag applied by mistake and has been invisible to Google for six months. These are … Read more
Most of the sites I audit have the same problem: the owners know their rankings are not where they should be, they have been told the content is good, and they cannot work out what is holding them back. In the majority of cases, the answer is in the technical infrastructure, not in the content … Read more