Something shifted this week. Google’s John Mueller dedicated a chunk of his latest Search News video to what he called “vibe-coded websites”, sites built primarily with AI tools like Bolt, Lovable, Cursor, or v0. His verdict? They’re essentially normal websites and generally fine for search. That’s a meaningful moment. It’s Google officially acknowledging that AI-built … Read more
Most of the content I see losing rankings in 2026 is not spam. It is not thin. It is technically well-structured, keyword-optimised and covers the topic in the right word count range. The problem is that it says exactly what ten other pages already say, in roughly the same order, with roughly the same examples. … Read more
No New Update – Rankings Settle January 2026 brought no new Google core update or confirmed spam update. After the December 2025 core update wrapped up on 29 December, the algorithm entered a stabilisation period – a relatively normal pattern following a significant core update rollout. For sites that had seen volatility during December, January … Read more
What Happened Google’s December 2025 core update began rolling out on 11 December and completed on 29 December – a rollout that lasted 18 days and ran straight through the holiday season. It was the third and final core update of 2025, and by most accounts the most significant of the year. The timing was … Read more
No Core Update in November, But Don’t Relax November 2025 passed without a confirmed Google core update. That made it the fourth consecutive quiet month following the June 2025 core update, a longer-than-usual gap that had much of the SEO industry bracing for a significant year-end update. Historical patterns suggested a December update was likely. … Read more
Complete the Google Analytics 4 configuration to measure the impact of the MUVERA algorithm on your content performance. Why MUVERA Tracking Matters for Marketing Teams Google’s MUVERA algorithm rewards comprehensive, multi-intent content and penalises surface-level pages. Standard GA4 metrics won’t show you the specific user behaviours that indicate MUVERA success. This guide helps you track … Read more