Sprint SEO

The choice between sprint SEO and a monthly retainer is not really about which model is better in the abstract. It is about which one is appropriate for what you actually need. Most of the time, when a business asks me whether they should use a retainer, the answer is that they should not, at … Read more

Sprint SEO is the engagement model I use instead of open-ended monthly retainers. The premise is simple: define a specific scope of work, deliver it in full within a fixed timeframe, then evaluate what to do next based on results. No rolling commitment. No monthly fee for ambiguous “ongoing optimisation”. A clear job, done properly, … Read more