Get cited, not just ranked.

GEO is the practice of optimising your content and online presence so that AI-powered search tools — like ChatGPT, Perplexity, Google AI Overviews, and others — cite your brand, content, or pages in their generated responses. Unlike traditional SEO which targets ranked positions in a results list, GEO targets inclusion in AI-generated answers. The two disciplines overlap significantly but the execution priorities differ.

Yes, to a meaningful degree. LLMs are trained on web content and use retrieval systems to pull in current sources. Brands that have strong entity signals, authoritative content in the right formats, consistent mentions across trusted sources, and clear E-E-A-T signals are significantly more likely to be cited. You cannot control what an LLM says, but you can build the conditions that make it more likely to say it about you.

It is most immediately valuable for B2B brands, professional services, financial services, healthcare, and any sector where buyers research heavily before making contact. These are the categories where people are actively asking AI tools for recommendations and comparisons. That said, as AI search becomes the default for more query types, the relevance will extend to almost every sector.

We track citation frequency across the major LLM platforms for your target queries, monitor AI Overview appearances in Google Search Console data, and measure any shifts in branded search volume and direct traffic that correlate with improved AI visibility. It is a newer discipline and measurement is still evolving, but there are clear signals to track and report on.