I’m James Burfield, and I act as an SEO consultant in Bath for local firms who want the person doing the work to be the one they hire. I run my practice from an office in Radstock, about 10 miles south of the city. When you engage me, you get the person who does the work. There are no account managers or junior staff passing your project down the line.
Because I am based so close, we can meet face to face in Bath whenever it suits you. We can sit in a cafe, visit your office, or meet at my desk in Radstock. This direct line of communication means we move quickly and keep the strategy focused on your specific goals.
What search looks like for Bath businesses
Bath has real search demand for local services. According to Ahrefs UK estimates checked on 17 August 2026, “dentist bath” sees about 500 searches a month. “Estate agents bath” also hits 500, while “skip hire bath” gets 300. “Accountants bath” draws 250, and “loft conversion bath” brings in 100. Even niche terms like “garden design bath” show 60 monthly searches.
You have two places to win this traffic. The first is the Google map results. This is driven by your Google Business Profile, your reviews, and consistent business details across the web. The second is the normal organic results below the map. This is driven by your website content and technical health. Most Bath businesses need to be strong in both areas to capture the full value of their local market.
Start by checking your Google Business Profile. Make sure the primary category is correct, the photos are current, and your name, address, and phone number match exactly what appears on your website and other directories. Consistency here builds trust with Google and users alike. On your website, create a dedicated page for each service you want to rank for. If you offer garden design, give it its own page. This structure helps search engines understand exactly what you do and where you do it.
Bath clients
One of my current clients is The Tea House Emporium. They are a specialist tea retailer in Bath. I handle their local and national SEO to help them reach both nearby customers and buyers across the UK. You can see more of my client work in my portfolio.
I also work with major legal firms. Here is what they say about our collaboration:
His enthusiasm is infectious and most importantly he gets results. My referrals have never been higher.
Richard Ellis, Head of Family and Crime Units, RWK Goodman
James is best deployed for your strategic thinking on rankings and traffic.
Simon P Marshall, Head of Brand and Communications, Osborne Clarke
What I do for Bath businesses
I focus on four core areas that drive growth for local firms, covering the key aspects of Bath SEO.
Local SEO
This is about getting you into the map pack and top local results. I work on your Google Business Profile, local citations, and review strategy. You can read more about this in my local SEO services.
Technical SEO
A healthy website is the foundation of good rankings. I fix crawl errors, improve site speed, and make sure your structure helps search engines understand your content. See my technical SEO services for details.
Ecommerce SEO
If you sell products online, you need specific tactics to rank for product and category terms. I help you structure your catalogue and content to win these high intent searches. Learn more in my ecommerce SEO services.
SEO strategy for in-house teams
Sometimes you have a team that needs direction. I provide strategic oversight and technical audits to guide your internal efforts. Find out more in my SEO strategy service.
How working together starts
We begin with a free 30 minute consultation. This is a conversation about your business, your goals, and the current state of your search presence.
After that call, I’ll prepare a detailed audit of your website and local listings. This gives us a clear picture of where you stand. Then we plan our work in focused sprints. Each sprint has one defined objective and a measurable result. This keeps the work practical and the progress visible. You can book a call to start this process.
Questions Bath businesses ask
Do I need an SEO agency based in Bath?
What matters is who does the work and whether they understand the local search results. I’m based in Radstock, just 10 miles away. I can meet with Bath clients in person. This proximity means I understand the local market and can react quickly to changes in your area.
What does SEO cost?
The cost depends on the size of your site and your specific goals. A small local service business has different needs than a national retailer. You can read more about what SEO costs in the UK to understand the factors involved.
How long before I see results?
Fixes to your Google Business Profile can show in the map results before website changes appear in the normal results. Every sprint I deliver includes a report against its specific target. This way, you see progress against the goals we set.
Do you work outside Bath?
Yes, I work with clients across the region and the UK. I have specific pages for Radstock, Midsomer Norton, and wider Somerset. I also serve clients in Bristol and other parts of the country.
Let’s talk about your search presence
If you’re ready to improve your visibility in Bath, I’d like to hear from you. We can discuss your current challenges and plan the next steps. Call me on 07515 681511 or send an email to start the conversation.
Sources: search volumes are Ahrefs UK estimates checked on 17 August 2026.