Google June 2026 Spam Update: What Happened and What to Do
Google’s June 2026 spam update ran 24 to 26 June. What it targeted, what it deliberately left alone (link spam, parasite SEO), and recovery steps.
Google Core Updates
Google May 2026 Core Update: What Happened and What to Do
The May 2026 core update ran 21 May to 2 June. An intent-destination reset, a 60% AI Overview CTR drop, and what to do about it.
Understanding MUVERA: How Google Is Making Search Smarter
When Google announced MUVERA in June 2025 I went looking for everything I could find on it, the research paper, the technical documentation, the early analysis. Not long after, I noticed a drop in rankings for AS3 Performance, a client site. I had a strong suspicion about the cause. After implementing structural changes based on … Read more
June 2025 Core Update: Key Themes for Healthcare, Biotech and Pharma SEO
AI-First Indexing: GEO & AEO Matter More Than Ever The June 2025 Google Core update strengthens the importance of Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO). In plain terms, Google increasingly summarises answers using AI models, drawing from semantically structured content (your site content). I have been pushing clients for the past 12 … Read more
June 2025 Google Core Update
The June 2025 Core Update was the first major update to incorporate MUVERA at scale. I tracked it closely across client sites and wrote this summary as the rollout was happening. The pattern that emerged was consistent: sites with fragmented single-intent content took the biggest hits, and sites with strong E-E-A-T signals recovered fastest. What … Read more
Google’s August 2024 Core Update
The August 2024 core update ran from August 15 to September 3. It was the most significant ranking reversal I had seen since the broad core updates of 2018, and for a specific reason. Sites that had been suppressed by the September 2023 helpful content update started recovering, and the pattern of which ones recovered … Read more