I’m James Burfield, an independent SEO consultant with an office in Radstock, in north east Somerset. I work with businesses across the county and do the work myself. I have been in SEO since 2000, which gives me 25 years of hands-on experience.
I built a digital agency, went client-side to grow a publishing brand to 800,000 monthly visitors, and launched SEOBurf as an independent consultancy in 2024. Every engagement is handled by me personally. For specialist AI search and technical audit work, I bring in Tayyaba Ameen, and I stay across every account.
My work is delivered in focused sprints, each with a defined objective and a measurable result.
A Somerset client: Spire Homecare
Spire Homecare is a care provider with over 250 staff and four offices in Wiltshire and Somerset. Two of these locations, in Frome and Midsomer, are local care businesses that Spire took over. I rebuilt their website so every office has its own page listing the areas it covers, its team, its services and its CQC rating. Job adverts are pulled in automatically to keep the site current. A working prototype took about 6 hours and the full site about a week to build.
The result was a rise in organic visits from 188 in September 2025 to 262 in September 2026. That’s about a 39% increase. This period also included new locations and two takeovers of local care businesses. You can read the Spire Homecare case study.
Working with James was eye-opening on the sprint methodology and preparing for AI tools. He is very experienced and a clear communicator working in collaboration so both client and vendor get the most out of conversations.
Eleni Elia Noothen, Marketing Director
What Somerset search looks like
County-level searches carry real money per click. I checked Ahrefs UK estimates on 17 August 2026. “live in care somerset” has 150 searches a month at about £10 a click. “groundworks somerset” has 100 searches a month.
Take “houses for sale frome” as an example. A local site with a Domain Rating of 16 sits in position 1, while Rightmove, which has a Domain Rating of 85, drops to position 8. This shows that a well-built local page can beat a national brand for town-level searches.
Where Somerset’s businesses are
Companies House data, checked on 19 October 2026, shows the number of active companies registered in north east Somerset. There are 2,253 active companies registered in the BA3 postcode district, which covers Midsomer Norton, Radstock and Coleford. There are 2,221 in BA11, which covers Frome. There are 973 in BS39, which covers Paulton, Clutton and High Littleton.
A registered office address often differs from where a firm actually trades, yet thousands of companies cluster in just a few postcode districts. This density means local search competition is significant. Firms that maintain a finished Google Business Profile alongside a dedicated town page stand out clearly. An SEO consultant in Somerset can help you capture that visibility by focusing on the specific searches your local customers make.
What I do for Somerset businesses
Local SEO and Google Business Profile
I help you rank in the local map pack and organic results. I manage your Google Business Profile to capture “near me” searches. This is vital for trades and local services. Read more at Local SEO and Google Business Profile.
Technical SEO
I fix the underlying issues that stop your site from ranking. This includes site speed, crawlability and structured data. A clean technical foundation is required for any SEO strategy to work. See the details at Technical SEO.
Ecommerce SEO
I help online stores rank for product and category terms. I focus on on-page signals and site architecture to drive qualified traffic. This is key for retailers selling to a local or national audience. Learn more at Ecommerce SEO.
Multi-location sites
I build sites where every office or town has its own dedicated page. This prevents cannibalisation and helps you rank in multiple locations. I did this for Spire Homecare. See the example at Spire Homecare.
Towns I cover
I have a physical office in Radstock, about 10 miles south of Bath. I work with businesses in Radstock, Midsomer Norton and Bath. I also cover Frome, Wells, Shepton Mallet, Street, Glastonbury, Taunton and Yeovil. For these locations, I work by video call or visit. You can find specific pages for Radstock, Midsomer Norton and Bath.
Questions Somerset businesses ask
Should a Somerset business use a local SEO consultant or a national agency?
Ask any SEO agency who works on your account day to day. Request examples from Somerset towns to see if they understand local search. I handle every project myself and know the specific search behaviour in this county.
What does SEO cost?
I don’t publish fixed prices because every project is different. The cost depends on the scope of work and the competitive environment. You can read more about pricing models at what SEO costs in the UK.
Do you work with care providers?
Yes, I work with care providers. I recently rebuilt the website for Spire Homecare. Every office page on that site shows its CQC rating, which is a key trust signal for users searching for care services.
Get in touch
If you’re a business in Somerset and want to improve your search visibility, get in touch. I can explain how I work and what I can do for you. Call me on 07515 681511 or visit the contact page.
Sources: search volumes and click costs are Ahrefs UK estimates checked on 17 August 2026. Company counts from Companies House, checked on 19 October 2026.