How to Get Your Website Featured in AI-Generated Results (Without Guessing)

March 25, 2026July 2, 2025 by James Burfield

How to get featured in AI-generated search results

AI Overviews started appearing at the top of UK Google search results in late 2024. By early 2025 they were showing on a meaningful proportion of informational and how-to searches. The immediate question from most of my clients was the same: are these taking our traffic? The honest answer is: sometimes yes, sometimes no, and … Read more

Why you should optimize your site for LLMs

March 25, 2026June 16, 2025 by James Burfield

Optimising your website for LLMs and AI language models

A client forwarded me a ChatGPT screenshot a while back. Someone had typed “SEO consultant in Bath” into ChatGPT and seoburf.com came up in the response. That was the first time I’d seen it happen with my own site, and it raised an obvious question, why that page, and what put it there? The honest … Read more