The August 2025 Spam Update Explained On 26 August 2025, Google began rolling out its first spam update in eight months. The August 2025 spam update took just under four weeks to complete, wrapping up around 22 September. It was the first spam-focused update since December 2024. Spam updates are different from core updates. Where … Read more
Complete the Google Analytics 4 configuration to measure the impact of the MUVERA algorithm on your content performance. Why MUVERA Tracking Matters for Marketing Teams Google’s MUVERA algorithm rewards comprehensive, multi-intent content and penalises surface-level pages. Standard GA4 metrics won’t show you the specific user behaviours that indicate MUVERA success. This guide helps you track … Read more
AI Overviews started appearing at the top of UK Google search results in late 2024. By early 2025 they were showing on a meaningful proportion of informational and how-to searches. The immediate question from most of my clients was the same: are these taking our traffic? The honest answer is: sometimes yes, sometimes no, and … Read more
The question I get asked most before a client engages me is some version of “what does SEO actually cost?” The honest answer is that pricing varies enormously, and the variance is not random. It tracks closely with what you are actually buying, who is doing the work, and whether the engagement is structured around … Read more