SEO INSIGHTS, GUIDES AND TACTICS
Plain-language SEO and AI search analysis from 25 years of getting sites found. New posts most weeks.
Most of the sites I audit have the same problem: the owners know their rankings are not where they should be, they have been told…
Every local business I audit has citations in some state of disarray. Wrong phone number on Yell. Old address on Bing Places. A Bark profile…
Most local businesses that come to me think they have a visibility problem. In almost every case, they have a fundamentals problem. The good news:…
The first thing I check when a local business comes to me struggling to be found is their Google Business Profile. In most cases, either…
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The question I get asked most before a client engages me is some version of “what does SEO actually cost?” The honest answer is that…
The August 2024 core update ran from August 15 to September 3. It was the most significant ranking reversal I had seen since the broad…
Most of the sites I audit have the same problem: the owners know their rankings are not where they should be, they have been told the content is good, and they cannot work out what is holding them back. In the majority of cases, the answer is in the technical infrastructure, not in the content … Read more
Every local business I audit has citations in some state of disarray. Wrong phone number on Yell. Old address on Bing Places. A Bark profile with a different business name. Each inconsistency is a small signal to Google that something is off, and when there are enough of them, they suppress local rankings in ways … Read more
Most local businesses that come to me think they have a visibility problem. In almost every case, they have a fundamentals problem. The good news: fix the fundamentals and the visibility follows. These are the ten factors I look at first, in order of the impact I’ve seen them have on real businesses.
The first thing I check when a local business comes to me struggling to be found is their Google Business Profile. In most cases, either it has not been verified, the category is wrong, or they have not touched it since they set it up three years ago. All three are fixable in an afternoon. … Read more
The question I get asked most before a client engages me is some version of “what does SEO actually cost?” The honest answer is that pricing varies enormously, and the variance is not random. It tracks closely with what you are actually buying, who is doing the work, and whether the engagement is structured around … Read more
The August 2024 core update ran from August 15 to September 3. It was the most significant ranking reversal I had seen since the broad core updates of 2018, and for a specific reason. Sites that had been suppressed by the September 2023 helpful content update started recovering, and the pattern of which ones recovered … Read more